DAY 1 GRAPHICS & MEDIA BLOG
What are Listings and Why Do They Matter?
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...
Do Your Own Keyword Search
Do Your Own Keyword Research Keyword research should never be a one-time commitment, but rather an ever-changing process that involves a strategy and a comprehensive understanding of your business and your industry. Including keywords that are specific to your...
What works on Instagram
InstagramWhat works: Images, projects.What doesn’t work: Mostly everything else.Instagram is a strange beast. The entire point of this medium is to compel readers to follow you and talk about what you offer. This works best for verticals like restaurants...
Data Aggregators Run The World
Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google. These...
Tobi’s Body Shop
Meet our new client Tobi's Body Shop! Tobi is a yoga instructor and personal fitness coach in the Nashville area Brentwood Tn). Tobi decided to officially start promoting her online presence by developing a brand that will serve her private clients.In...
Video Advertising Statistics
Video Advertising Statistics1. 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 20212. 68% of consumers feel positively about watching video ads for mobile app rewards3. 52% of marketers believe that video is...
How to Reach Your Audience With Digital Advertising
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few!So where do...
Using the Right Keywords
Using the Right KeywordsShort-tail keywords, or keywords composed of very generic keywords, might seem appealing because they’re searched more often than long-tail keywords, however, they’re also a lot more competitive. So, unless you’re writing content...
What Social Media Monitoring Can Teach You About Your Business
Intro to Social Media MonitoringHave you ever been at a party and caught a person or a group glancing at you while whispering covertly?What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in your...
An Introduction to Digital Advertising Metrics
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your...