Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google. These aggregators have built massive business databases from valuable listing sources like yellow page directories, phone directories, utility records, and various online information providers. They’ve got an unbelievable amount of business data that search engines look to when finding local listing information for businesses.
There are four major data providers: Factual, Acxiom, Infogroup and Localeze. Their databases contain business information that search engines seek out to display for consumers. This information is the basis of where many online citations come from. What exactly is a citation, you ask? Citations are when a business is mentioned somewhere online, and the more citations a business has generated, the more likely their business is to appear higher in search rankings.
The major data aggregators provide information that help businesses get found correctly on online resources such as:
- Google Maps
- Bing Local
- Yahoo Local
- Yellow Pages
These online resources are only a few of the sources that receive data from the data aggregators. Obviously sites like Google Maps, Facebook and Yellow Pages are crucial places to be listed for businesses that want to be found online. Businesses need to get their information correct with these data providers, or they risk not being found by potential consumers.
Every business wants online visibility! Do you want to master SEO with all of the major data aggregators, and generate and as many business citations as possible? I thought so.