by Evan Butler | Sep 17, 2020 | Blog
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few!So where do you...
by Evan Butler | Sep 4, 2020 | Blog
Using the Right KeywordsShort-tail keywords, or keywords composed of very generic keywords, might seem appealing because they’re searched more often than long-tail keywords, however, they’re also a lot more competitive. So, unless you’re writing content for a large...
by Evan Butler | Sep 3, 2020 | Blog
Intro to Social Media MonitoringHave you ever been at a party and caught a person or a group glancing at you while whispering covertly?What’s up with that? Is your fly open? Does someone have a crush on you? Does someone want to throw a drink in your face?You’d want...
by Evan Butler | Sep 1, 2020 | Blog
Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your...
by Evan Butler | Aug 24, 2020 | Blog
How hashtags can help you reach the out-crowd and engage the in-crowd If you are not using hashtags, you are missing out! With a tweet with hashtags being 33% more likely to get retweeted, these handy hashtags can make the difference between #GameOver and #Trending...
by Evan Butler | Aug 19, 2020 | Blog
So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of reasons why blogging can benefit your business. However, the world of business blogging may still feel like uncharted territory. What should your blog discuss? How many...
