Video Advertising Statistics

1. 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021

2. 68% of consumers feel positively about watching video ads for mobile app rewards

3. 52% of marketers believe that video is effective for brand awareness

4. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers

5. 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI

6. According to retailers, video can account for a 40% increase in purchases

7. Mobile shoppers are 3x as likely to watch a video than desktop shoppers

8. 46% of users act after viewing an ad

9. 80% of consumers remember a video ad they viewed in the past 30 days

10. Combining video with full-page ads boosts engagement by 22 percent

11. E-Commerce sellers find that using product videos increases product purchases by 144%

12. Video ad completion rate for videos 15 seconds long is 93-95%, with 30 second videos seeing a completion rate of 92-93%

13. Over half of video advertising is viewed on mobile

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